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Home | Blogs | jchambers's blog

Mobile, Social & Geolocation—trends for marketers.

jchambers's picture
jchambers |  Thu, 06/09/2011 - 16:48

Guys, you might want to check out eMarketer.com for their webinar on trends in mobile/social. The presenter is Noah Elkins, who covers trends in mobile marketing, usage, content, devices and commerce. He is co-founder and co-chair of the Emerging Technologies Committee for the Search Engine Marketing Professional Organization and a member of the Interactive Advertising Bureau’s Mobile Advertising Committee. He is in demand as a speaker at digital and industry conferences.

Key takeaways will include:

  • How mobile consumers’ usage patterns are changing and what this means for marketers
  • The evolution of location services and key players in the ecosystem
  • How location marketing has moved beyond the check-in and toward the check-out
  • Examples of brands that have successfully tapped into location

Here's the link:

http://www.emarketer.com/blog/index.php/emarketer-webinar-mobile-social-...

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