Mobile, Social & Geolocation—trends for marketers.
jchambers | Thu, 06/09/2011 - 16:48
Guys, you might want to check out eMarketer.com for their webinar on trends in mobile/social. The presenter is Noah Elkins, who covers trends in mobile marketing, usage, content, devices and commerce. He is co-founder and co-chair of the Emerging Technologies Committee for the Search Engine Marketing Professional Organization and a member of the Interactive Advertising Bureau’s Mobile Advertising Committee. He is in demand as a speaker at digital and industry conferences.
Key takeaways will include:
- How mobile consumers’ usage patterns are changing and what this means for marketers
- The evolution of location services and key players in the ecosystem
- How location marketing has moved beyond the check-in and toward the check-out
- Examples of brands that have successfully tapped into location
Here's the link:
http://www.emarketer.com/blog/index.php/emarketer-webinar-mobile-social-...
