The Power of Nice

by Linda Kaplan Thaler and Robin Koval

Summary 

The book is based on the premise that nice guys do NOT finish last. As a matter of fact, they can often finish first! The authors of this book help us remember that it is being pleasant that generates being remembered as a powerful tool in our business arsenal. The book is a quick read (this reviewer completed it in one day of air travel) and keeps you engrossed with a multitude of anecdotes about how “nice” moments generated business – weeks, months, and even years later. It teaches us that we are all connected through our actions and that the nice things we do can spread and come back to us tenfold.

The book proves through real-life examples that we all have the power to turn ‘no’ into ‘yes’ and to cultivate a working environment that is truly nice, resulting in lower employee turnover and higher productivity.

Recommended Readers

This book will be helpful for any individuals who are looking for new ways to improve their business skills. It takes a new approach to how we should treat each other in the business world. Anyone in any business position can benefit from implementing the lessons in this book.

Top Takeaways

• Being nice is not the same as being weak. You can be nice and professional, and the pay-off can be tremendous.
• You never know when you are meeting the next influencer in your life, so why not be kind to everyone along the way? Even if it is someone who wronged you in the past, treat the well in the here and now and it could be one of your best moves for the future.
• We are all connected in the business world, and we need to remind ourselves that we cannot burn bridges. Rather, we should build the bridges that we cross.

About the Authors

LINDA KAPLAN THALER is the CEO and chief creative officer and ROBIN KOVAL is the president of the Kaplan Thaler Group. Ranked as the fastest growing advertising agency in the United States by leading industry publications, with over a billion dollars in billings, the agency has won thirteen Clio Awards. Kaplan Thaler and Koval are the coauthors of the national bestseller, Bang! They live in the New York metropolitan area.

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