The Starbucks Experience:
5 Principles for Turning Ordinary into Extraordinary
by Joseph A. Michelli
Summary
Wake Up and Smell Success!
You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks’ success lies in the ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty – all at the same time.
The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world’s “most admired” companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there – the “partners” – and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to:
- Reach out to entire communities
- Listen to individual workers and consumers
- Seize growth opportunities
- Custom-design a truly satisfying experience that benefits everyone involved
Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.
Recommended Readers
Anyone and everyone! From you, me, the janitor, CEO, CFO, etc. The Starbucks Experience and the identified five principles can be applied to any industry, business, or situation.
Top Takeaways
- Joseph A. Michelli spent 18 months exploring the world of Starbucks by listening to what Starbucks leaders say and watching what they do. From his exploration, he derived five key business principles that he believes drove Starbucks to its phenomenal success. The principles reflect tenets that are simple, yet not simplistic; they are results-oriented and can be deceptively powerful when applied:
- Make it your own
- Everything matters
- Surprise and delight
- Embrace resistance
- Leave your mark
- According to Michelli, the five principles transcend the Starbucks story and offer all business leaders an opportunity to greatly enrich their workplace. They demonstrate how an entrepreneurial spirit and extraordinary leadership skills can elevate a product or service and even change the way in which that product or service is delivered. These guidelines allow each of us to improve our workplace, whether by developing appealing new products, opening new markets, or just paying attention to the aspects of our business that we can readily enhance.
About the Author
Joseph A. Michelli, Ph.D., is the founder of Lessons for Success, a training, consulting, and keynote presentation company. He also hosts an award-winning daily radio show on KVOR-AM in Colorado and speaks to various organizations throughout the world.
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