book reviews

To dig deeper into the issues, trends, and paths to success in marketing and advertising, Intrinzic employees pursue continuing education by reading books, articles, and white papers that inform, instruct, or illuminate.

Our team members have put together synopses of these edifying publications. Peruse these book reviews for the top-line value they offer anyone in business.

latest reviews

Meatball Sundae

Seth Godin's latest book makes it clear that though marketing methods continue to evolve, not all methods are a good fit for every company.

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The Open Brand

In The Open Brand, Kelly Mooney takes a look at the movement towards a more consumer-centric, multi-channel marketing approach due to the rise of the internet.

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