marketing facts

Intrinzic likes to share the wealth. We’ve completed extensive research about the trends in marketing. Adding this to the results we’ve evaluated from our own work, we have put together some interesting, if not valuable, facts and observations about what works and what doesn’t work. Enjoy.

A brand is a collection of feelings and perceptions about quality, image, and lifestyle regarding your product or service. It offers the customer a promise and delivers on it.

A study showed that in drug stores, point-of-purchase, or P.O.P. advertising drove additional sales 70 percent of the time. When part of a promotional campaign, P.O.P. can lift sales 3 to 4 times more than without P.O.P.

Over the course of our lives, we will spend eight years opening direct mail. It’s important to make your direct mail stand out.

The average lead generation response rate from dimensional mail is 5.4 percent, compared to about 3 percent for regular mailers.

B to B direct mail campaigns have an average response rate of 3.25 percent versus B to C rates of 2.78 percent.

Using the words “free” or “click here” improve click-through rates for online banner ads.

Research shows that animated online banners outperform static banners by about 100 percent.

An existing customer is potentially five times more profitable than a new customer. So it makes sense to focus your marketing energy on retaining and cultivating a loyal base to promote cross-selling and up-selling.

Word-of-mouth marketing is often considered the “world's best-known marketing secret.” Most people know how important word-of-mouth marketing is, yet few truly understand how to build their business through word-of-mouth.

Staying in touch with contacts from trade shows is one of the most important aspects of the engagement. Almost 80 percent of sales are made after the 5th contact with a prospect. A good follow-up campaign includes a mix of emails, direct mail, and phone calls.