Riverside Construction Services was faced with a terrific problem: They did some of the most impressive and most challenging work around, but only their key partners knew about it. When economic conditions meant that referrals weren’t enough to keep building business, they needed a brand image to do justice to their exceptional work. We developed a brand that honored their precision and craftsmanship, including a more intuitive name and a confident tagline. Then we communicated that brand through their most important touchpoints — their website, print collateral, and sales support — to give them the swagger in marketing they’d earned in the shop.